Alpine Supply Co. was my Senior Capstone project as a Digital Communications major at Lebanon Valley College. We had to develop a concept and implement all of the elements of starting a business. My group came up with an outdoor lifestyle brand centered around our feature product, the Hemlock Pack. The Hemlock Pack was a cooler backpack that combined the cooling capabilities of an outdoor cooler with the sleek design of a modern backpack. We designed a website, all branding elements, t-shirts, stickers, and the Hemlock Pack. We sold out of all products and won 1st Place at LVC Inquiry Week, where established professionals from the design, marketing, and engineering industries voted on all the projects presented by the students.