EXPERIENCE

Creative writer, designer, strategic marketer, relationship builder, project manager, digital communicator, and strategy advisor. Experience working with Fortune 500 companies, elected officials, non-profit organizations, superstars, and public figures to implement effective, creative strategies to generate actions and results.

PROFESSIONAL EXPERIENCE

POLITICO | WASHINGTON, DC | 01/2022 – CURRENT

Business Development Manager, Corporate and Brand Partnerships

Partnering with corporations to create compelling advertising campaigns that captivate invested stakeholders and educate national audiences. Maintaining over 60 active partnerships, advising and leading campaign ideation, timeline execution, product selection, and performance metrics.

Maintain and grow existing client, and agency relationships while prospecting new clients and winning new business.

Execute advertising campaigns through all phases of the creative lifecycle and assess campaign performance in real-time to optimize and ensure key KPIs are being hit.

Won Q2 MVP Award for launching and completing a full redesign of all product offering decks.

Responsible for over $1M of business in annual net revenue for client partnerships in the first year of employment, with a year-end projection of $2M+ in net revenue.

Leverage a deep understanding of POLITICO’s audience to provide thoughtful, creative, and consequential opportunities for organizations to engage with our audience.

Lead meetings with Fortune 500 executives, walking them through partnership opportunities and teaching them how to effectively speak to our audience.

Develop custom partnerships and strategies for corporations to advance their advocacy agendas utilizing POLITICO's technology.

WORLD WRESTLING ENTERTAINMENT (WWE) | ORLANDO, FL // WDC | 08/2019 – 01/2022

Writer, WWE - NXT | 12/2020 – 01/2022

A creative storyteller who played a part in planning, coordinating, producing, and writing all the storylines and character developments that go into WWE's television show, NXT. Also played the role of project manager for WWE's Creative Services Department, coordinating all of WWE’s Creative projects for the NXT brand.

Conceptualized, strategized, wrote, and developed the storylines, characters, and feuds that play out on the live weekly national broadcast, NXT, averaging about 700,000+ viewers per week.

Managed all of WWE's creative projects on the NXT brand. Including managing all talent logos, branding initiatives, merchandising concepts, creative assets, pay-per-view names, and event names.

Lead Writer, Director, and Producer for all NXT backstages, off-site tapings, and vignettes.

Team lead for WWE's Props Department, coordinating all of the props and staging elements that go into NXT's weekly television episodes, pay-per-views, backstage vignettes, and social media shoots.

Team lead for WWE's Legal Department, coordinating the legal clearance process for all NXT talent names, event names, t-shirt slogans, merchandising concepts, and custom WWE art.

Built relationships with NXT talent to create storylines based upon their real-life stories and personalities that play out in the form of compelling storylines on television.

Directed, wrote, and/or produced segments that have accumulated 10 million+ views on WWE’s YouTube and social media accounts.

Creative Writing Assistant, WWE - NXT | 01/2020 – 12/2020

Served as a member of a 5-person writing team that plans, coordinates, produces, and writes all the storylines and character developments that go into WWE's weekly television show NXT.

Played a part in conceptualizing and developing the storylines, characters, and feuds that play out on the live weekly national broadcast, NXT.

Assisted with the direction and production of vignettes, promos, and backstage segments.

Helped write scripts, content calendars, outlines, and match cards for all NXT television shows, specials, and pay-per-views.

Served as the Team Lead with WWE's Creative Services Department, coordinating all merchandise concepts, special events deliverables.

Creative Services Talent Coordinator, WWE | 08/2019 – 12/2020

Creative talent manager for NXT's roster of 70+ talent, working with them to manage their branding, phrases, and merchandise concepts unique to their characters.

Successfully launched WWE's Creative Services Department on-site at the WWE Performance Center.

Accomplished 40+ original branding concepts for individual talent in three weeks upon starting before NXT launched on USA Network as a live episodic television program.

Managed Creative Services projects through all phases of inception, design, approval, and production.

Established and maintained professional relationships with talent to create and sustain brand aesthetics, logos, style, costuming, etc., and translated that into merchandise.

Worked directly with the VP of Creative Services, Creative Directors, Project Managers, Copywriters, Art Directors, and Executive Staff to ensure talent direction is well-represented in the creative process.

Team lead on all NXT projects and occasional RAW and Smackdown (other WWE brands) projects.

WASHINGTON SPEAKERS BUREAU (WSB) | ALEXANDRIA, VA | 09/2018 – 07/2019

Digital Community Manager | 05/2019 – 07/2019

Developed and managed all campaign content, as well as and built audiences for all social campaigns.

Tracked measurement/attribution of media, optimized paid media, and content to drive efficiency.

Developed, executed, and measured social marketing programs to grow followers, engage and retain them, and help convert them into leads, customers, and active promoters of our business.

Collaborated with content strategists, demand gen marketers, video professionals, product marketers, and external influencers to produce relevant content.

Used data to identify high-performing topics and formats and adjusted editorial strategy to hit goals.

Integrated the best tools and practices on each platform we utilized to ensure we communicated key messages effectively and efficiently.

Speaker Relations & Brand Management Associate | 09/2018 – 05/2019

Led all research, maintenance, and distribution of speaker content in company databases for sales efforts, marketing purposes, and speaker management to all cross-functional teams.

Served as department lead on all presentations, unique marketing proposals, website administration, and database management.

Assisted manager in speaker branding initiatives to drive strategic account growth. To include research, developing presentations, sales tools, and training materials.

Team lead on speaker website profile building, editing, and redesign.

Assisted in recruiting and onboarding speakers, ensuring web profiles represented their brand.

Researched, maintained, and distributed all speaker content via company internal database.

STRATEGIC PARTNERS & MEDIA (SPM) | ANNAPOLIS, MD | 05/2017 – 07/2018

Interactive Content Coordinator | 05/2017 – 07/2018

Served as the company's lead graphic designer, creating official campaign logos, social media graphics, proposals, presentations, and promotional assets for clients. Assisted in the design of websites and promotional video content.

Served as the company’s lead graphic designer on all initiatives with creative clients ranging from local political candidates to globally recognized brands.

Spearheaded Puerto Rico Strong project creating a website, logos, and coordinating events to raise money for Puerto Rico after Hurricane Maria. The project raised over $100,000 in relief funds.

Lead web designer for Arkansas Governor Asa Hutchinson's campaign website, who successfully won his reelection in 2018.

Served as social media admin and content creator for Maryland Governor Larry Hogan, Arkansas Governor Asa Hutchinson, offshore wind energy company Deepwater Wind and more.

Developed official campaign logos for Congressional Candidates Whit Hughes and Joe Profit.

EDUCATION

LEBANON VALLEY COLLEGE | ANNVILLE, PA | 2013 – 2017

B.S. Digital Communications, Design Concentration

Digital Communications combines art and science to graduate as a master of technology—for today and tomorrow. Concentrating on the following areas, while learning the functions of all six: business technology, communications, design, programming, user experience, or videography.

Men’s Lacrosse Team Captain 2016 – 2017

1st Place - LVC Inquiry Week, Digital Communications

MAC All-Conference Academic Honor Roll

Men's Lacrosse Team Member 2013-2017

Athletic Communications Assistant - LVC Marketing Department

Crosse Out Cancer Event Manager 2015-2017 – Raising over $50,000 for the American Cancer Society

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